April 09th, 2019

The US Forest Service has teamed up with the Ad Council to celebrate the 50th anniversary of the National Trails System Act, which occurred in August 2018.  I just heard one of the radio advertisements today.  

This PSA campaign couldn't come at a more pressing time. In a world inundated with technology and constant notifications, we, especially kids, are spending more time looking down than around.  Stop reading this for 30 seconds and take a look around yourself.  

This campaign doesn't promote putting the technology away completely.  Several of the tools are interactive trails and forest locators.  And it also doesn't blowing the dust off the encyclopedias, but the campaign does emphasizes getting outside to get some questions answered.  After all, that's how it was done.

Check out more of the PSAs here and see why "some answers can only be found on the trail."